Ethos

derivative of väylä [ old spelling wäylä ] ( Finnish )

meaning. way, fairway, waterway, passage  

 

a contemporary, casual ready-to-wear clothing line that reflects Nordic design philosophy; minimal design elements, clean lines, quality materials and functionality. We are dedicated to creating sustainable and ethically produced pieces that are timeless, considered and refined, catering to active mindful women who live for today yet care for tomorrow.

We believe that sustainability, ethical production practices, quality, comfort, and longevity are just as important as style. With this core belief we carefully focus on the details of every piece, from the design process to the materials used, as well as where and how the garments are grafted.

 

 

L E S S  I S  M O R E 

 

We believe less is more and that we don't need to produce new styles each week, month or even each season. Instead, our aim is to create timeless pieces that transcend seasonal trends ensuring that they last, remain relevant and can be worn across the seasons, whenever and wherever you are. Our slow fashion philosophy challenges the prevailing notion of fast fashion consumerism and redefines value of each garment. We believe that every piece you purchase should be worth owning for a long time and intended for daily wear, as the more use the garment gets, the more value it offers and the smaller its environmental footprint becomes.

 

   

S O C I A L  R E S P O N S I B I L I T Y

 

As we strive towards overstock free production, we manufacture in small batches honoring honoring ethical production practices. We work with small workshops and some of our tailors and artisans work directly from their homes setting their own schedules and work flow. By being located near to our production places we get to foster the relationships and personally oversee the production and working environment.

Giving back is an integral part of our brand vision. We do our part by donating a percentage of our sales to 2 local reputable organizations, Sungai Watch and Stella's Child, both committed to making a difference environmentally and socioeconomically.

 

 

N E W  W A Y

 

We offer an alternative to mass-produced fast fashion, often made in sweat shops using synthetic petroleum based materials such as acrylic and polyester. In our current collections our design concepts have been translated into lasting pieces of sustainable, refined capsule wardrobe staples. The edits include casual ready to wear pieces tailored with OEKO-TEX® CERTIFIED linen produced from environmentally and socially responsibly grown certified EUROPEAN FLAX® fiber; shorts, trousers, overalls and dresses, a selection of luxuriously soft and comfortable eco friendly LENZING™ ECOVERO™ rib essentials, all-natural zero-waste ribbed knitwear as well as yoga, dance, athleisure and loungewear.

 

When you shop with us, you support a small mindful business as well as join the growing slow fashion movement contributing to positive change one garment at the time.

 

 

T H A N K  Y O U  F O R  C A R I N G.